This comprehensive guide addresses the profound responsibility of marketing within oncology in Australia. Unlike other fields, connecting with patients involves navigating moments of acute need, anxiety, and a search for clarity and hope. Simultaneously, engaging with referring GPs and specialists requires building trust through seamless communication and collaborative expertise.
In 2025, your digital presence is the critical first impression for both patients validating referrals and referrers seeking specialists. This playbook provides a complete, ethical framework to build authority, trust, and support practice growth while strictly adhering to AHPRA guidelines. Learn to communicate your expertise, create educational resources, streamline referrer pathways, and navigate compliance with confidence.
Fill in the form below to get your free copy of the ebook and build a digital presence that serves as a clear, compassionate, and trusted resource for the patients and referrers who need you most.
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