This comprehensive guide is designed for Australian Gynaecologists and Obstetricians navigating a healthcare landscape where the patient journey has fundamentally changed. A GP referral is now just the beginning; patients actively research online, seeking specialists who convey expertise, empathy, and a clear philosophy of care . Your digital presence is the first step in building that crucial trust.
This playbook provides a practical, ethical blueprint to build a strong online brand, attract the right patients for your specialty, and reassure them from their very first click . You’ll learn how to strengthen GP relationships while confidently navigating AHPRA guidelines in this sensitive field.
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