This comprehensive guide is specifically for Australian gastroenterologists navigating the shift towards digitally-empowered patients and referrers. While GP referrals remain crucial, patients now actively research online, validating specialists before booking. Your digital presence has become the first point of trust.
This playbook provides a practical, ethical system to build visibility and attract the right patients. You’ll learn how to strengthen referrer relationships, reassure anxious patients through clear communication (especially around procedures like colonoscopies), master SEO, navigate AHPRA compliance confidently, and use automation effectively.
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