Grow Your Patient Community with Healthcare Social Media Content That Converts Engagement into Action
Stay visible and relevant all year round.
Patients do not only search on Google; they also scroll, follow, and engage across social platforms. Consistent, compliant content on Facebook, Instagram, and your Google Business Profile helps your practice stay trusted and top-of-mind when they are ready to book. Plus, we help you reconnect with your existing followers, sharing timely updates and special offers to bring former patients back to your clinic.
AUSTRALIA'S LEADING
HEALTHCARE MARKETING AGENCY
Rated 4.7 Stars
Consistent Posting That Builds Local Awareness & Authority
While you focus on caring for patients, Pracxcel keeps your clinic active and visible online. From seasonal updates to helpful health tips, we create, schedule, and manage polished, compliant, on-brand content across your Facebook, Instagram, and Google Business Profile.
- Monthly, custom posts tailored to your services, team, and audience
- Consistent presence across Facebook, Instagram, and GBP
- Messaging that is AHPRA-safe and protects your clinic
- Helps boost your local SEO and online engagement to attract more new patients
- Keeps your existing followers engaged with relevant news and offers to reactivate old patients
Our 3-Step Roadmap to Healthcare Social Media Success
01
Develop Your Content Strategy
We collaborate with you to identify key services, seasonal messages, and common patient questions. This forms a content calendar that not only attracts new patients but also re-engages your existing followers with news, updates, and practice offers.
02
Craft Engaging, Compliant Posts
Our designers and writers create professional visuals and compelling captions that align with your brand and meet AHPRA and Privacy Act guidelines.
03
Share and Monitor Across All Platforms
Your posts are published consistently across Facebook, Instagram, and Google Business Profile, maintaining your clinic’s visibility and trust while also encouraging previous patients to return for appointments.
Why Australian Clinics Choose Our Healthcare Social Media Agency
Purpose-built for healthcare
We educate, inform, and inspire without crossing compliance lines
Completely done-for-you
Save hours each week while maintaining a professional, active presence
Designed to convert
Turn casual followers into real patients
Reliable consistency
No more worries about “what to post” next
Trusted by 312 Clinics Across Every Specialty
From solo practices to large, multi-location healthcare groups, our flexible content strategies adapt to your clinic’s growth and audience.
Adaptable. Scalable. Built for Your Practice Model.
We support:
- Organic social and Google business growth for general practitioners
- Organic social and Google business growth for Physiotherapists
- Organic social and Google business growth for Chiropractors
- Organic social and Google business growth for Dentists
- Organic social and Google business growth for Psychologists & Psychiatrists
- Organic social and Google business growth for Podiatrists
- Organic social and Google business growth for Cardiologists
- Organic social and Google business growth for Dermatologists & Cosmetic Medicine
- Organic social and Google business growth for Gynaecologists & Obstetricians
- Organic social and Google business growth for Orthopaedic Surgeons
- Organic social and Google business growth for Oncologists
- Organic social and Google business growth for Endocrinologists
- Organic social and Google business growth for Gastroenterologists
- Organic social and Google business growth for Multi‑Disciplinary Clinics
Our Healthcare Social Media Pillars: Designed for Engagement and Compliance
Our organic social services support your clinic’s reputation and growth, while bringing previous patients back to your practice.
01
Custom Monthly Post Creation
- Educational, seasonal, and team-focused posts
- Written and designed by our in-house healthcare content team
- Tailored to your brand voice and audience
02
Google Business Profile Content
- Monthly updates to highlight services, team milestones, and special offers
- Showcase your clinic culture and patient-friendly values
- Optimised with local keywords to support discoverability
03
Visual & Copy Branding
- Professional graphics in your brand colours
- Compliant, transparent messaging that builds trust
- Consistent, engaging style that keeps patients familiar with your brand
04
Scheduling & Reporting
- Automated scheduling across all channels
- Monthly engagement and reach reporting
- Support to handle comments and flag compliance concerns
- Real-time dashboards with Intellilens for visibility into what is working
Social Media & Google Business Growth Across Australia
We deliver organic social media and Google Business Profile management for healthcare practices across Australia’s major cities and regional markets. Each location receives AHPRA-compliant content creation, community engagement, review generation, and Google Business optimisation that strengthens patient trust and Map Pack visibility. Our approach combines national social strategy with city-specific posts and local engagement tactics—ensuring your practice builds authentic patient relationships while maintaining consistent brand voice across multiple platforms and competitive local markets.
Tools & Platforms We Use to Keep Your Clinic Consistent
We use best-in-class tools to deliver reliable, measurable, and compliant results:
Case Studies: Social Content That Drives Real Patient Engagement
Case Study
Family Dental Practice
Family Dental Practice wasn’t posting regularly on social media or their Google Business Profile, limiting local visibility. They missed out on profile interactions and calls. We created weekly GBP and social posts to keep them front of mind.
70%
Profile views up
25%
Calls up
30%
Map ranking up
Case Study
Smilogy
Smilogy needed to maintain brand presence between appointments but lacked regular social or GBP content. Their hold on local awareness was slipping. We introduced coordinated posts across channels to boost visibility and enquiries.
50%
Visibility up
30%
Calls up
40%
Engagement up
Case Study
Your Smile
Your Smile’s social feeds and GBP were dormant, resulting in minimal engagement. Potential patients had no fresh updates to act on. Our consistent posting schedule increased both interactions and enquiry calls.
60%
Interactions up
20%
Website clicks up
15%
Calls up
Case Study
Flagsmile Dental
Flagsmile Dental rarely updated its GBP and social channels, so local engagement stalled. They were missing valuable patient interactions. We rolled out targeted weekly posts, lifting profile views and calls.
70%
Profile views up
35%
Engagement up
25%
Calls up
What Our Clients Are Saying
Pracxcel’s regular Google Business and social posts kept us top of mind locally — profile views and calls are up.
Dr. Fiona Gallagher
Family Dental Practice
Coordinated posts across GBP and social channels have boosted our visibility and patient bookings.
Dr. Luke Cronin
Smilogy
Weekly posts by Pracxcel increased our profile views and new patient calls. It’s been a game-changer.
Dr. Ann Chen
Flagsmile Dental
Social Media & GBP Posting FAQs
Most clients receive two social posts and two Google Business Profile posts per month, depending on the package.
Yes, you’ll receive a content calendar for review and approval ahead of publishing.
Educational information, team introductions, clinic news, and service updates are safe. We avoid testimonials, guarantees, or before/after images unless permitted.
Yes. Active GBP content supports local search visibility and higher engagement rates.
Of course. Our service complements yours — you can still share spontaneous stories or in-the-moment news anytime.
Stay Top-of-Mind With Content That’s Compliant, Consistent & Compelling
Patients are always scrolling and discovering. Is your clinic showing up for them? Let Pracxcel help you stay visible, relevant, and trusted with engaging, compliant content across Facebook, Instagram, and Google Business Profile — while keeping your existing followers connected and bringing old patients back with timely news and offers.
