LLM SEO & AI Search Optimisation for Healthcare Clinics
Attract more local patients with AI-era SEO that makes your clinic the trusted source in both search results and AI answers.
We optimise for Google, voice assistants, and emerging answer engines so your expertise is found, cited, and chosen. Convert curiosity into care with content designed for clicks and for citations inside AI overviews.
AUSTRALIA'S LEADING
HEALTHCARE MARKETING AGENCY

Rated 4.7 Stars
Outcomes-Driven SEO for Healthcare Clinics
We help healthcare clinics grow by aligning classic SEO with LLM-ready strategies—so you rank, get quoted, and get booked.

- Fortify site health and structure for AI-friendly crawling
- Create conversational, answer-first pages patients (and AIs) trust
- Strengthen local proof with reviews, Q&As and authority mentions
- Smooth the journey from search to booking with clear UX and CTAs
Our 3-Step Roadmap to Healthcare SEO Success
01
Audit & Insights
We assess technical health, schema, llms.txt readiness, internal linking, and content coverage. We map high-value keywords and prompts (voice queries, “People Also Ask,” AI overview patterns), benchmark AI Share of Voice, and surface entity gaps (brand, doctors, services).
02
Strategy & Execution
We implement AEO (Answer Engine Optimisation), conversational & semantic SEO, entity markup, and topical clusters. Technical work includes Core Web Vitals, structured data, crawl paths, and llms.txt. Content upgrades target featured snippets, PAA, SGE inclusions, and vector-friendly structure for RAG retrieval. Reputation work grows authoritative mentions that AI can cite.
03
Scale & Optimise
We iterate with dashboards tracking rankings, conversions, LLM Visibility, AI Mention Sentiment, and AI Share of Voice. We expand winning clusters, harden E-E-A-T signals, and refine local signals and GBP content to keep you top-of-mind—and top-of-answers.

Why Australian Healthcare Clinics Choose Pracxcel
Industry Expertise
Specialists in medical SEO with deep knowledge of how patients search—and how AI assembles answers.
Regulation-Aware Tactics
All content and claims respect AHPRA and APPs. Clinical accuracy and patient safety are non-negotiable.
Transparent Results via Intellilens
See rankings, leads, call tracking—and AI-age metrics: citations, visibility in AI overviews, and share-of-voice.
Local Ranking Specialists
Hyper-local strategies (suburb/service pages, GBP Q&A, review velocity) drive both map pack wins and AI mentions.
Trusted by 312 Clinics Across Every Specialty
From solo practices to multi-location groups, our frameworks scale with your structure and goals.
Adaptable. Scalable. Built for Your Practice Model.
We support:
- General Practitioners
- Physiotherapists
- Chiropractors
- Dentists
- Psychologists & Psychiatrists
- Podiatrists
- Cardiologists
- Dermatologists & Cosmetic Medicine
- Gynaecologists & Obstetricians
- Orthopaedic Surgeons
- Oncologists
- Gastroenterologists
- Endocrinologists
- Multi‑Disciplinary Clinics
Our Healthcare SEO Pillars: Built for Performance & Compliance
We integrate classic SEO with AI-specific optimisation so you’re chosen by people and machines.
01
Technical & On-Page SEO
- Clean architecture, fast performance, mobile-first, Core Web Vitals
- Comprehensive schema (FAQ, HowTo, MedicalEntity), llms.txt, XML sitemaps
- Clear headings, scannable answers, and internal links for vector/RAG retrieval
02
Patient-Centric Content Strategy
- Conversational & semantic content that answers real questions succinctly
- Prompt-driven FAQs anticipating follow-ups and “People Also Ask”
- Canonical knowledge pages that become the definitive resource AI cites
03
Google Business Profile & Local Signals
- GBP optimisation, posts, services, and Q&A built for zero-click discovery
- Consistent NAP + citations; structured patient reviews with relevant keywords
- Location pages that satisfy “near me” and surface in AI overviews
04
Authority & Reputation Growth
- Digital PR and medical-grade backlinks to reinforce E-E-A-T
- Track AI Mention Sentiment, LLM Visibility, AI Share of Voice
- Brand/clinician entity optimisation across profiles and knowledge graphs
FAQs – SEO for Healthcare Made Simple
It’s SEO tailored for AI-driven discovery. We optimise pages to rank in search and be cited by answer engines and LLMs via AEO, schema, and conversational content.
Most clinics see early movement in a few weeks, then compounding gains across organic rankings, map visibility, and LLM visibility over 3–6 months.
Yes. Plus topics, entities, and prompts. We target keywords, related concepts, and likely patient questions to win both blue links and AI overviews.
Answer Engine Optimisation structures content so assistants and AI summaries can lift precise, trustworthy answers. Often with a citation to you.
An emerging file that helps AI agents discover important pages. We implement and maintain it alongside sitemaps and schema.
We report leads and bookings plus AI Share of Voice, LLM Visibility, and AI Mention Sentiment so you see performance in AI answers too.
Absolutely. Our frameworks scale across locations, with consistent entity data, local signals, and clinic-level reporting.
Ready to Grow Your Clinic?
Stop losing visibility to generic health sites and competitors. Let Pracxcel align your clinic with the way patients search and ask today.












