Accelerate Patient Bookings with a Healthcare PPC Agency That Turns Clicks into Confirmed Appointments
Reach patients precisely when they are ready to book, and make sure your clinic is their first choice.
Appear ahead of local competitors when patients search for care, ensuring your practice is seen first. Capture high-intent clicks with patient-focused ads that are fully AHPRA-compliant. Build trust from the very first impression with clear, honest messaging. Then, convert that traffic into real bookings through optimised landing pages designed to guide patients smoothly from interest to appointment.
AUSTRALIA'S LEADING
HEALTHCARE MARKETING AGENCY
Rated 4.7 Stars
Outcomes-Driven PPC for Healthcare Clinics
At Pracxcel, we’re a Healthcare PPC Agency focused on delivering qualified patient leads, not just empty clicks.
- Reach local patients who are actively seeking your services
- Turn ad spend into real, measurable bookings
- Keep your clinic’s reputation safe with policy-compliant campaigns
- Measure performance with clarity using Intellilens, our real-time reporting dashboard
Our 3-Step Roadmap to Healthcare PPC Success
01
Discovery and Strategy
We take the time to understand your services, your ideal patient profiles, and the areas you want to target. This ensures every advertising dollar supports meaningful outcomes.
02
Launch and Optimise
Our specialists create and manage compliant, high-converting campaigns, using smart audience segmentation and localised creative that guides patients from search to booking.
03
Scale and Refine
Through continual testing and enhancement, we improve cost-per-lead performance over time, while maintaining alignment with AHPRA, the Privacy Act, and Google’s healthcare advertising rules.
Why Australian Healthcare Clinics Choose Pracxcel
Healthcare-Focused
We know the urgency of patient appointments and how medical practices operate
Full Compliance
Ads that follow AHPRA, Privacy Act, and Google’s health policy guidelines
Transparent Results with Intellilens
See every click, call, and conversion clearly
Flexible
No lock-in contracts, just results that build long-term partnerships
Why Australian Healthcare Clinics Trust Pracxcel for PPC
Healthcare-Focused
We know the urgency of patient appointments and how medical practices operate
Full Compliance
Ads that follow AHPRA, Privacy Act, and Google’s health policy guidelines
Transparent Results with Intellilens
See every click, call, and conversion clearly
Flexible
No lock-in contracts, just results that build long-term partnerships
Trusted by 312 Clinics Across Every Specialty
From single-practitioner clinics to large, multi-site groups, our approach adapts to your size and your specialty, with the flexibility to grow as you do.
Adaptable. Scalable. Built for Your Practice Model.
We support:
- General Practitioner PPC Agency
- Physiotherapist PPC Agency
- Chiropractor PPC Agency
- Dentist PPC Agency
- Psychologist & Psychiatrist PPC Agency
- Podiatrist PPC Agency
- Cardiologist PPC Agency
- Dermatologist & Cosmetic Medicine PPC Agency
- Gynaecologist & Obstetrician PPC Agency
- Orthopaedic Surgeon PPC Agency
- Oncologist PPC Agency
- Endocrinologist PPC Agency
- Gastroenterologist PPC Agency
- Multi‑Disciplinary Clinic PPC Agency
Our Healthcare PPC Pillars: Built for Conversions and Compliance
We build a complete PPC ecosystem designed to convert, while protecting your practice from compliance risks.
01
Search Campaigns
- Target high-intent “doctor near me” or treatment-specific searches
- Develop suburb-based ad groups for stronger local visibility
- Match relevant keywords to patient intent
02
Performance Max Campaigns
- Harness Google’s AI to broaden reach across Search, Maps, YouTube, and Gmail
- Apply smart bidding to prioritise location and booking outcomes
- Link to your clinic’s real-time appointment tracking
03
Landing Page & Conversion Strategy
- Build custom landing pages designed to encourage bookings
- Integrate call tracking, forms, and booking funnels
- Ensure a responsive design with clear healthcare branding
04
Ongoing Optimisation and Reporting
- Conduct A/B testing of creatives and ad copies
- Access real-time dashboards through Intellilens
- Track booked appointments against cost-per-lead to measure return on investment
Healthcare PPC Services Across Australia
We deliver PPC campaigns tailored to healthcare patient acquisition across Australia’s major cities and competitive local markets. Each location receives Google Ads management optimised for treatment-led keywords, conversion tracking, cost-per-acquisition controls, and landing page testing that drives immediate patient enquiries. Our approach combines national campaign structure with city-specific targeting—ensuring your clinic captures high-intent searches in local markets while maintaining profitable ad spend across multiple locations.
Trusted PPC Tools and Platforms We Use
Case Studies: Real Patient Growth with Healthcare PPC
Case Study
Smiles In Currambine
Smiles In Currambine wanted more cost-effective search-ad leads for routine dental work. Their cost-per-lead was higher than expected. We optimised campaigns and landing pages, reducing CPL and boosting booked appointments.
30%
Cost-per-lead down
25%
Leads up
50%
ROI up
Case Study
Grit Physio
Grit Physio aimed to fill more appointment slots through search ads. Their campaigns lacked focus on high-intent patients. We restructured keywords and ads, delivering a notable rise in new bookings.
60%
Leads up
35%
ROI up
25%
Cost-per-lead down
Case Study
Empower Me Psychology
Empower Me Psychology sought to increase therapy-session bookings via Google Ads. Their ads were generating few conversions. We refined audience targeting and ad copy to lift lead volume and lower CPL.
20%
Cost-per-lead down
45%
Leads up
60%
Conversion rate up
Case Study
Future Chiropractic
Future Chiropractic wanted to grow patient bookings via Google Ads but saw minimal initial results. Their campaigns needed clearer service segmentation. We launched targeted ad groups with negative-keyword rules, doubling weekly appointments.
50%
Cost-per-lead down
100%
Bookings up
45%
CTR up
What Our Clients Are Saying
Our Google Ads spend is finally delivering affordable bookings each week — great result from Pracxcel’s optimisation.
Dr. Neha Singh
Smiles In Currambine
Pracxcel restructured our ads to focus on high-intent patients. It’s now consistent and cost-effective.
Divyam Madan
Grit Physio
They cleaned up our Google Ads account and we saw instant results — more calls, more bookings, and better ROI.
Dr. Cecily Hendrickson
Future Chiropractic
PPC for Healthcare FAQs
PPC places your practice in front of patients actively searching for care, driving immediate visibility and conversions through carefully targeted campaigns.
Many clinics see enquiries within a few days, while full optimisation usually takes two to four weeks.
Yes, we write ad copy carefully, avoiding testimonials, before-and-after images, or unverified claims in line with AHPRA and Google’s advertising policies.
Healthcare advertising must comply with AHPRA, Google Ads healthcare policies, and privacy regulations to avoid breaches or ad disapprovals.
Certain treatments, such as cosmetic procedures, mental health, or fertility services, face stricter ad guidelines and must follow disclaimers or limitations to stay compliant.
Search campaigns target specific keywords and appear in search results, while Performance Max uses Google’s AI to reach audiences across YouTube, Maps, and other channels to expand your reach.
We manage Search, Performance Max, Display remarketing, and Local Services Ads, each tailored to healthcare and your patient goals.
Using CallRail, Google Tag Manager, and Intellilens, we track calls, form submissions, and appointment bookings for complete transparency.
Key metrics include cost per lead, conversion rate, call tracking, booking confirmations, and quality scores to ensure strong patient acquisition.
We test campaigns weekly, refining creative, keywords, bids, and landing pages to keep CPL low and growth high.
Remarketing helps re-engage visitors who showed interest but didn’t book right away, reminding them of your services across Google’s display network.
Yes, with suburb-specific targeting, compelling creative, and dynamic bidding strategies, you can successfully compete even in crowded markets.
Healthcare PPC is more challenging than other industries due to compliance, data privacy, and restricted claims. A specialist agency balances these rules with proven ad strategies to deliver safe, effective patient growth.
Yes, our frameworks work across single or multi-location practices and adapt as you expand.
Start Booking More Patients with High-Converting Google Ads
Don’t leave the next local patient to your competitors. Let Pracxcel help you get found first and booked faster, with policy-compliant PPC campaigns built to grow your clinic.
