Reach the right patients faster with a Healthcare Social Media Marketing Agency that drives measurable results
Your ideal patients are scrolling RIGHT NOW.
As a dedicated Healthcare Social Media Marketing Agency, Pracxcel creates strategic Facebook and Instagram campaigns tailored for all types of Australian healthcare practitioners. We help you attract new patients, build trust, and drive real bookings through a compliant and results-focused approach.
AUSTRALIA'S LEADING
HEALTHCARE MARKETING AGENCY
Rated 4.7 Stars
Why Facebook and Instagram Ads Work for Healthcare Clinics
If you’re an Australian healthcare practitioner, our Healthcare Social Media Marketing Agency delivers:
- Prospecting campaigns that target new patients by interests, demographics, and lookalikes
- Retargeting ads to reconnect with patients who visited but did not book
- Campaigns tailored to clinical services and patient motivations
- High-converting Facebook and Instagram ad formats, built for healthcare
- Mobile-first creatives to capture attention in the scroll
- AHPRA-compliant messaging that protects your practice
How We Run Social Media and Retargeting Campaigns
01
Define Your Patient Audiences
We work with you to segment cold, warm, and lookalike audiences based on your clinic goals and patient data, while fully respecting the Privacy Act.
02
Launch and Refine Targeted Campaigns
From lead forms to carousel and video ads, Pracxcel designs creative that is compliant, engaging, and proven to drive action.
03
Optimise for Bookings, Not Just Clicks
Through weekly A/B testing of ad copy, images, and audiences, we maximise every advertising dollar to convert patient enquiries into appointments.
Why Australian Healthcare Clinics Choose Pracxcel
Healthcare-Focused Expertise
We specialise in social campaigns for doctors and allied health, not generic industries
Privacy-Compliant
Ads and processes built to respect the Privacy Act and AHPRA regulations
Performance-First Thinking
Designed for genuine patient bookings, not vanity metrics
Flexible Campaigns
Adaptable to your clinic’s size and growth ambitions
Why Australian Healthcare Clinics Choose Pracxcel
Healthcare-Focused Expertise
We specialise in social campaigns for doctors and allied health, not generic industries
Privacy-Compliant
Ads and processes built to respect the Privacy Act and AHPRA regulations
Performance-First Thinking
Designed for genuine patient bookings, not vanity metrics
Flexible Campaigns
Adaptable to your clinic’s size and growth ambitions
Trusted by 312 Clinics Across Every Specialty
From solo practitioners to multi-site medical groups, our Facebook and Instagram strategies scale to your practice structure and specialty.
Adaptable. Scalable. Built for Your Practice Model.
We support:
- General Practitioner Social Media Marketing Agency
- Physiotherapist Social Media Marketing Agency
- Chiropractor Social Media Marketing Agency
- Dentist Social Media Marketing Agency
- Psychologist & Psychiatrist Social Media Marketing Agency
- Podiatrist Social Media Marketing Agency
- Cardiologist Social Media Marketing Agency
- Dermatologist & Cosmetic Medicine Social Media Marketing Agency
- Gynaecologist & Obstetrician Social Media Marketing Agency
- Orthopaedic Surgeon Social Media Marketing Agency
- Oncologist Social Media Marketing Agency
- Endocrinologist Social Media Marketing Agency
- Gastroenterologist Social Media Marketing Agency
- Multi‑Disciplinary Clinic Social Media Marketing Agency
Our Facebook and Instagram Ad Pillars: Built for Healthcare Results
Every campaign we run is designed to generate bookings while protecting your brand.
01
Prospecting Campaigns
- Target new patients by location, interests, and demographics
- Launch lead-generation ads with simplified pre-fill forms
- Use video, carousel, and static images to introduce your practice
02
Retargeting and Dynamic Ads
- Re-engage visitors who viewed your services but did not book
- Dynamic creative showing relevant treatments or practitioner profiles
- Sequential messaging to nurture patients from interest to appointment
03
Creative and Copywriting
- Compliant, engaging ad copy that aligns with AHPRA rules
- Branded visuals consistent with your clinic identity
- Calls to action that encourage bookings without over-promising
04
Tracking and Optimisation
- Meta Pixel and Conversion API integrated for accurate data
- Weekly performance reviews and ad refreshes
- Transparent reporting with Intellilens for visibility on budget and leads
Healthcare Meta Ads Services Across Australia
We deliver Meta advertising campaigns built for healthcare practices across Australia’s major cities and regional markets. Each location receives AHPRA-compliant Facebook and Instagram campaigns with strategic audience targeting, engagement tracking, and conversion optimisation that builds patient awareness and drives appointment bookings. Our approach combines national brand messaging with localised creative and suburb-level targeting—ensuring your clinic reaches high-intent patients across multiple platforms while maintaining regulatory compliance in competitive local markets.
Tools and Platforms We Use for Effective Healthcare Ads
We combine industry-leading tools to deliver scalable, transparent results:
Case Studies: Social Ads That Deliver Patient Growth
Case Study
Smilogy
Smilogy sought to build awareness of its new teeth-whitening service on social channels. Their ads weren’t reaching enough local prospects. We ran brand-awareness and retargeting campaigns, growing their following and whitening enquiries.
80%
Followers up
30%
Leads up
50%
Reach up
Case Study
Set Focus
Set Focus is a new counselling practice aiming to build local trust and bookings. Their social reach was very limited. We created image-driven Facebook ads, driving higher impressions and warm enquiries.
1.2K
Impressions up
18%
Conversion rate up
40%
Engagement up
Case Study
Dentistry IQ
Dentistry IQ publishes dental articles but wasn’t converting readers into patients. Their Facebook lead-forms underperformed. We deployed targeted lead-gen ads to engaged readers, boosting consultation bookings.
50%
Form submissions up
40%
CPL down
35%
Conversion rate up
Case Study
Infusion Sydney
Infusion Sydney wanted to convert curious site visitors into IV-therapy appointments. They had no retargeting strategy in place. We launched Instagram lookalike and retargeting ads, lifting both leads and bookings.
35%
Leads up
22%
Bookings up
50%
CTR up
What Our Clients Are Saying
Their targeted lead-gen ads turned our readers into consultation bookings. A smart investment by Pracxcel.
Dr. Silfat Shamali
Dentistry IQ
As a new practice, we needed awareness fast. Pracxcel’s image-driven Facebook ads delivered the trust and bookings we wanted.
Rufia Valiff
Set Focus
Pracxcel introduced lookalike and retargeting ads that turned curious visitors into confirmed appointments.
Samantha Kim
Infusion Sydney
Social Ads FAQs: What Healthcare Clinics Often Ask
A specialist agency like Pracxcel understands AHPRA and TGA rules, helping you advertise responsibly while driving conversions.
Every creative and caption is reviewed against AHPRA guidelines. We remove any risky claims, testimonials, or unverifiable promises.
We start with prospecting to fill your audience funnel, then introduce retargeting after one or two weeks of behavioural data.
Typically, most practices see bookings within a few weeks from launch.
Yes, we manage Facebook PPC campaigns and boosted posts for healthcare practices. We build campaigns to promote appointments, screenings, and wellness services with transparent messaging, ensuring they comply with AHPRA guidelines while reaching high-intent audiences in your local area.
Absolutely. We offer ongoing creative refreshes, compliance reviews, performance reporting, and audience optimisation.
Attract New Patients and Reconnect Warm Leads with Confidence
Stop letting patient opportunities slip by. From prospecting through to smart retargeting, Pracxcel helps you fill your appointment books with qualified patients using ethical, AHPRA-compliant Meta campaigns.
